External Grants

In addition to the funding provided by our partners and sponsors the Alberta School of Retailing is actively involved in applying for and managing grants from external agencies. Below is a list of successful grants, both past and present.

Harnessing the Web-Interaction Cycle for Canadian Competitiveness

The School of Retailing and our partners were proud to be a part of this grant $865,000 from the Social Sciences and Humanities Research Council of Canada. The grant brought together a team of 13 researchers, led by principal investigator Paul Messinger, with the goal of improving our understanding of consumer decision-making in each of four stages of interaction with electronic commerce sites. In the new economy, understanding consumers' actions and perceptions as they progress through the “web-interaction cycle” is central for Canadian retailers to achieve on-line competitiveness, for consumers to better utilize new electronic capabilities, and for the government to establish a level playing-field among providers of retailing and services. A secondary objective was to help retail businesses, consumers, and governments function better in the new economy.