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School of Retailing
School of Retailing
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Manufacturers Selling Directly to Consumers
17/06/2010 3:02:57 PM +00:00
P&G starts direct sale of brands online, states a headline reported in the Financial Times. “Procter & Gamble has started to sell brands direct to US consumers online for the first time, in a sign of how digital commerce is …
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MARK 468 – Retail and Channel Management
MARK 660 – Retail Marketing Management
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