Robert Fisher

Professor

Alberta School of Business
Edmonton, Alberta

Prior to joining the University of Alberta School of Business , Fisher was on the faculty at the Richard Ivey Business School at the University of Western Ontario from 1998-2007, and the University of Southern California from 1991-1998. He earned a Bachelor of Commerce from the University of Saskatchewan, an MBA from York University, and a Ph.D. from the University of Colorado.

Fisher’s research emphasizes the effects of social expectations on managerial and consumer decision making. He is particularly interested in the use of marketing to encourage positive social behaviors such as charitable giving, volunteering, and conservation. Fisher’s research is published in the leading journals including the Journal of Consumer Research, Journal of Marketing, Journal of Applied Psychology, and the Journal of Product Innovation Management. He has been on the editorial board of the Journal of Consumer Research since 1999, and has served as editor for a special issue on social desirability bias in Psychology & Marketing. His 1996 Journal of Marketing article with Jakki Mohr and John Nevin received the Stern Award in 2003.
Fisher has co-authored a book titled, "Internet Marketing in a Networked Economy," (Second Edition) with McGraw-Hill. The book examines how firms can develop stronger relationships with their customers through the Internet and traditional marketing tactics.

Fisher has extensive experience in sales, marketing research, and marketing management. He has been a marketing strategy consultant and educator for major firms in North America and Asia including the Royal Bank, HSBC, Bank of China, Canadian Tire, Allied Signal, Hutchison Port Holdings, and London Life.