Retail Essentials Program

Program Overview

Retailing is the engine that drives the global economy, yet it continues to receive relatively little attention from leading business schools. Retail leaders are confronted daily with difficult decisions in an environment where change happens with lightning speed. Traditional methods are challenged to keep pace, as retail managers seek out new opportunities to improve their businesses and enhance the customer experience.

Building on the strength and expertise of the University of Alberta’s School of Retailing and Executive Education, the Retail Essentials Program has been designed to provide executives and high potential managers with an intensive cutting-edge education in consumer and retail management.

Overall, the Retail Essentials Program provides participants with intensive training in many of the fundamental concepts that drive successful retail management. We have utilized the expertise of both faculty and consultants to design a program rich in content while contextualizing it in the marketplace.

Program Overview

June 13, 2012

Program Overview and Introduction
Dr. Kyle Murray
11:00 am

Supply Chain: Evolution of the Relationship Between Retailers and Manufactures
Jack Brown
 1:00 - 4:30 pm

Opening Network Dinner – 5:00 pm (Sponsored by IBM)

June 14, 2012

Retail Sales Management
Dr. Paul McElhone
8:30 am – 12:00 pm

Retail Brand Management
Dr. Robert Fisher
1:00 - 4:30 pm

June 15, 2012

Retail Strategy and Change Management
Dr. Marvin Washington
8:30 am – 12:00 pm

Program Logistics

Date: June 13-15, 2012

Cost: $2,195 (plus GST)

Location: The Retail Essentials Program runs 8:30 am - 4:30 pm at the University of Alberta Enterprise Square campus.

Registration

Please contact the Alberta School of Retailing at (780) 492-6797 or email schoolofretailing@ualberta.ca prior to registering for the Retail Essentials Program.

Click here to register