Marketing Seminar Series 2011-2012

Department of Marketing, Business Economics and Law
Friday 3:00 PM, Business Building

Fall - Winter - Spring 2011 - 2012

Date Room Visiting Speaker Topic of Paper
08/26/2011    1-06 Darren Dahl
(U of BC)
"You're so Vain: The Effect of Vanity Sizing on Product Evaluations"
 09/30/2011

 1-10

Gerald Häubl
(U of Alberta)
"What to Say When: Influencing Consumer Choice by Delaying the Presentation of Favorable Information"
     paper can be downloaded at: (http://apps.business.ualberta.ca/ghaeubl/papers/WTSW.pdf)
 10/21/2011   

 1-10

Fred Feinberg
(U of Michigan)             

"Melding Marketing and Engineering: Product Line Design Optimization and Improving Power Train Deployment across Automotive Models" 

 10/28/2011

 1-10

Vladas Griskevicius 
(U of Minnesota)   

 “Harnessing Social Incentives to Motivate Sustainable Behavior”
 11/18/2011

 1-10

Sarah Moore
(U of Alberta)
 "Buy Now! Brand Personality and Consumer Responses to Restrictive Advertising Messages"
 11/25/2011

1-10

Young J. Han
(U of Alberta)
Seminar Is Cancelled
 12/02/2011

1-10 

Raghuram Iyengar
(U of Pennsylvania)
 "A Conjoint Model of Quantity Discounts"
 01/13/2012 3-06 Jennifer Argo
(U of Alberta)
"The Silent Influencer: The Impact of Mannequins In The Retail Context"
 01/27/2012 3-06 Kyle Murray
(U of Alberta)
"Self-Regulatory Strength Amplification Through Selective Information Processing" 
 02/10/2012 3-06 Keith Wilcox
(Babson College)
 "Are Close Friends the Enemy? Online Social Networks, Narcissism, and Self-Control"
 03/02/2012 3-06     Tirtha Dhar
(Sauder, UBC)
 Differences in Effects Across Online Reputation Mechanisms: “Truthiness” vs. “Truth”
 03/09/2012 3-06 Kersi Antia
(U of Wisconsin)
 "The Impact of Franchise Regulation on Franchisor-Franchisee Conflict"
 03/016/2012 3-06  Yuanfang Lin
(U of Alberta)
 "Signaling Value Through Assortment"
 03/23/2012     3-06

Paul Messinger
(U of Alberta)

"Gleaning Signals From Soldout Products"

 03/30/2012  3-06  Adam Finn
(U of Alberta)
 "Creative Retail Selling Revisited"
 04/13/2012 3-06 Dr. PV (Sundar) Balakrishnan
(U of Washington)
 Cancelled
 04/20/2012     TBA   John Pracejus
(U of Alberta)
 "The Impact of Commercial Visuals on Product Evaluation”
 05/11/2012 3-06 Dr. Tat Chan (Washington U -St.Louis)  "Learning From Peers"
   
       
   
     
     
       
   
       
     
   
   

Archive of Seminar Series

2010-11 Marketing Seminar Series 

2009-10 Marketing Seminar Series 

2008-09 Marketing Seminar Series

2007-08 Marketing Seminar Series

2006-07 Marketing Seminar Series

2005-06 Marketing Seminar Series