The Alberta School of Retailing
A Global Leader in Retail Research and Education
The Alberta School of Retailing was established in 2006, to provide global leadership in retail research and education. We are dedicated to preparing and inspiring university students for successful careers in retailing and consumer marketing.
The need for a research-intensive School of Retailing is pressing. Retailing is the engine that drives the global economy, yet it continues to receive relatively little attention from leading business schools.
Demographics and economic data confirm that the retail sector continues to be complex and evolving. Leaders are confronted daily with the demands of increasingly sophisticated, strong-minded and highly motivated consumers, in an environment where the reaction to change must happen with lightning speed. Traditional methods are challenged to keep pace, as retail managers seek out new opportunities to improve their businesses and enhance the customer experience.
Building on the strength of the programs offered by the University of Alberta’s School of Business, we have developed a curriculum that balances a strong foundation in the fundamentals of commerce with retail-specific training and an integrated program of real-world experience through a variety of industry partnerships.
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ON SALE NOW!!!
The Retail Value Proposition
By Dr. Kyle Murray, Director, School of Retailing
How do leading retailers create value for their customers? They craft unique experiences at compelling prices. This book introduces a new and effective way to manage those experiences based on three critical factors – environment, selection, and engagement (ESE) – that separate successful retailers from those that fail and are forgotten.
The ESE framework is derived from the academic literature on retail management and consumer marketing, and supplemented by hundreds of hours of interviews with executives and marketers from Canada's leading companies, including Loblaw, Indigo Books and Music, and Lululemon. Dr. Murray illustrates the components of this framework with examples and case studies that examine how the shopping environment, product selection, and customer engagement each affect consumer decision making and create competitive advantage.
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